Category: UD and ICT

Is software design gender biased?

How much does software design impact the way women and men perform tasks? Seems there is a gender bias. A study found the amount of thinking required (cognitive load), aesthetics, and emotional design could affect task performance. The level of usability, however, has little significance when it comes to gender.

Gender is not factored into the design for usability or performing tasks. Female users are poorly represented in software development which means males are designing for themselves.

A woman is sitting in front of a computer screen which is displaying code. Other computer hardware is on the desk.

Language processing and visual perception are notably different in females and males. Technology applications usually need additional cognitive processing determined by emotional perception. They also need retained working and memory details. So if men are the ones designing software, they will build in a bias towards their cognitive strengths. Consequently, women deal with increased cognitive load when using software applications.

Reducing gender bias in software design

The study introduces the key theories and the study design. Twenty-three females and seventeen males were participants in the study. Statistical analyses support the findings. Cognitive load and emotional design was found to have more of an impact than aesthetics for females. Consequently, software design should aim to reduce cognitive load. Men were not significantly impacted on either variable indicating the design suited their them – hence the bias.

Stereotypes have a major role to play so particular colour schemes, icons and language are ineffective. Minimalist design principles are recommended to minimise distraction to keep attention on the task. Another recommendation is to make it clear what the next step in the task is the sequence. The key point is to integrate psychological and biological differences into technology applications.

Most software designers are men, while women are usually linked with the aesthetic aspect of software design.

Rows of computer code are laid over the face of a woman. representing accessible software.

The title of the paper is, Is software design gender biased? A study on software-design effect on task performance. This study is a step toward debunking previous assumptions that explain female task performance. The author makes a note about gender diversity.

From the abstract

Software design is critical to the development of software, but literature suggests a gender bias. This bias might be causing differences in task performance between males and females.  Applying cognitive load theory, emotional design theory and Aesthetic-Usability Effect we explore the differences between women and men.

The study was performed on two groups that possessed comparable educational backgrounds and professional experiences. The investigation encompassed two tasks aimed at evaluating performance in both professional and domestic contexts.

The study identified disparities among females, including high perception of cognitive load and lack of emotional design. It emphasizes the importance of incorporating phycological cognitive differences in design and ensuring inclusive design personas in software development.

Addressing the cognitive and emotional aspects of software design will reduce task performance discrepancies. It shifts the misbelief that task performance discrepancies are attributable to gender-based intellectual differences, rather than deficiencies in software design.

Diversity of digital mobility users

Established public transportation systems are built on roads and rail: buses, trams and trains with fixed routes. Digital technology has brought some disruptive features to the mobility landscape. Rideshare, demand-responsive transport, and Mobility as a Service are examples of systems that rely on digital technology. Digital mobility users are a diverse group but what about those who are left out?

The rapid advancement of digital technology has led to a shift of travel habits. New business models have emerged along with transport patterns. But what if you can’t use this technology?

A man stands on a train platform looking at his smartphone. He is wearing a hat and has a bright yellow backpack. Digital mobility.

The race for improvements in digital services is good news for experienced users, but such improvements are lost on others. Exclusion arises from online only services, access to a suitable device, and ability to use the technology. Prior experience or negative attitudes are also a barrier to inclusion.

According to the literature, the main reasons for digital exclusion are:

  • Age – being older is related to lower levels of tech use
  • Income level – affordability of devices
  • Gender – women underestimate their skills
  • Education level – correlated with digital skills
  • Place of residence – rural / urban divide
  • Disability – physical ability to use transport and apps
  • Migrant status – linguistic and cultural differences

Can personas explain diversity for designers?

In a case study, researchers found that only about 10% of the population uses the new mobility solutions regularly. So they devised 8 personas to see if this was a way of helping designers improve their applications.

Their research paper explains how the they devised the personas based on population data. They claim this is a new method for developing personas specifically for analysing the digital divide in mobility. While 90% of people had no problem using the internet regularly, around 15% had serious issues with mobility related technology.

The researchers were able to identify “pain points” for users and highlight the main limitations users have while using digital mobility solutions. Peoples’ motivations and attitudes also play an important role in the uptake of this technology.

The title of the article is, Exploring the diversity of users of digital mobility services by developing personas – A case study of the Barcelona metropolitan area.

From the abstract

Addressing digital exclusion requires an understanding of the factors leading to it. In this paper, we explore to what extent new digital mobility solutions can be considered inclusive. First we take into account the diverse perspectives of the users of transport services.

We present a set of personas which are derived from a population survey of a Barcelona metropolitan area. From this we gained an understanding of end user needs and capabilities in digital mobility. Overall, roughly 15% of this population cannot access and effectively use digital technologies, thereby hindering their use of many digital mobility services.

This work provides information about the diversity of potential users by analysing different stories and travel experiences of the personas; this in turn can inspire decision makers, developers, and other stakeholders along the design process. The methodological approach for developing personas could be also potentially useful for mobility service providers and policymakers who aim to create more inclusive and user-centred transport ecosystems that meet the needs of diverse users.

Young people and digital exclusion

Much is discussed about older people and digital exclusion, but this ageist thinking leaves young people out of the discussion. Hence the stereotype of young people being more digitally literate than older cohorts. Not all young people or older people are all the same. Often they have more in common than not. Access to digital devices and digital news and information is a problem for both groups. It just depends on the individual, their background, culture, education and experiences, not their age.

The challenge is to consider young people’s diverse backgrounds in digital design. Digital exclusion restricts social and democratic participation.

Two male adolescents sit on the kerb looking at the phones. Young people and digital exclusion.

A literature review by three researchers in Portugal offer some insights and challenges to the digital media world. Digital media play an important role in young people’s development and learning processes. However, not all young people are the same and some media can also become sources of exclusion.

Gender, race, and socioeconomics intersect

Gender, race, and socioeconomic, cultural, and educational backgrounds intersect and interact leading to compound disadvantages. Too often younger people are seen as well-equipped to consume digital media without considering diversity. Not all young people have attributes that make them more tech-capable. But what is more important is how young people engage with media and how they connect with the world.

Links between young people, news and citizenship

The researchers focused on studies that link young people, news, and their digital citizenship. We need to know more about how young people think, behave and feel, and what they expect from news. Access to news is essential for understanding and participating in democracies. It is part of the quest for enhancing inclusive citizenship.

Researchers suggest there is an “academic urgency to study, both quantitatively and qualitatively, young people and their diversity profiles in media consumption and production in their daily contexts…”

A young woman sits at a desk with her laptop open. She has her face covered by her hands and is indicating distress

Social and digital exclusion affects each individual’s life and social connection. Stigmatisation, and the gap between those with access to technology and education and those who lack digital citizenship competencies, is evident.

There is an urgent need for research to consider the particularities of the individuals who make up groups rather than focusing on assumed similarities. Diversity is broad and challenging, but focusing on it contributes to understanding the cultural, social, and ideological forces that shape society, its groups, and individuals. We are each all the better for understanding each other.

The title of the article is, Young People’s Diversity and Digital Media: A Systematic
Review (2010–2022).

From the abstract

YouNDigital aims to study youth, their engagement with news, and digital citizenship dynamics. One of the core elements of the project is a digital newsroom, a space for meeting and exploring digital citizenship and news, considering the significant disparities that characterise individuals in this group.

To better understand the target groups and to support the decisions regarding the development of the youth‐led digital newsroom, the research team carried out a systematic literature review focused on youth, digital citizenship, diversity, and different methodological approaches.

We explore the outcomes of the systematic literature review, and delve into the data gathered in one of the subclusters (Diversities). Findings underscore the challenges of inclusivity and diversity. There is a need for tailored media and digital literacy interventions that consider cultural differences, socioeconomic factors, and evolving technological landscapes.

There are difficulties, as well as the positive results, in using digital tools and strategies to trigger learning and motivational processes for diverse audiences. Digital tools that rely on media creation, creativity, critical thinking, and collaboration can promote the empowerment and inclusion of youth from distinct backgrounds, bridging the gap between their realities and citizenship experiences.

The findings point out that involvement in collaborative, immersive, and participatory processes anchored on sustained literature review processes can encourage distancing preconceptions while bringing them closer to research participants. The article contributes to discussions regarding the potential and the challenges of considering youth’s diverse backgrounds through pillars such as co‐creation or inclusive design. Mitigating youth social and digital exclusion to enhance democratic participation is an urgent matter.

Digital Standard: too many criteria?

The first Digital Service Standard was created by the UK’s Government in the early 2010s. The aim was to improve the relationship between people and government with easier access to digital services. The original 26 criteria were reduced to 18 to make them more manageable and then to 14. The criteria were mandatory. If any service did not meet them, it would not be hosted on government websites.

Australia’s Digital Transformation Office (DTO) released its own criteria based on those of the UK in 2015. The DTO later became the Digital Transformation Agency (DTA) and gradually it was ignored.

A laptop computer is open halfway and the screen is illuminated with bright florescent colours with a purple hue.

The DTA recently released a brand new DSS 2.0 which became mandatory in July 2024. It covers staff-facing services and citizen-facing services with 10 criteria. But the wording has turned a bit fuzzy for a standard.

Standards list things you must do such as, apply certain dimensions. Or things that must be true when tested, such as a bridge being capable of taking a certain weight. The bridge example leaves it open to the designers to be inventive and creative in meeting that criteria.

The new Standard DSS 2.0 has fuzzy criteria such as “understand” and “identify”. Understand, identify and act are not a testable criteria.

But what’s the real problem?

The DSS Standard has a lot of sensible ideas, albeit untestable, but the real problem is that there are several other digital standards that must be applied. The Digital Access Standard, the Digital Inclusion Standard, and the Digital Performance Standard. They each add another 5 criteria, many of which are untestable.

And why does it matter?

Designers might think they are meeting the criteria of “considering diverse user needs”. But how will they know they are? It’s easy to assume and guess diverse user needs.

“In disability, there’s nobody more dangerous than a person with good intentions and no know-how.” Standards have a lot of power so the outcomes must be measurable and achievable.

Standards give users a sense of security with specific and achievable outcomes. If a standard is vague, confusing, and untestable it loses its authority.

Front cover of the Australian Government's Digital Service Standard

Zoe Rose’s article in The Mandarin is titled, New standards for government digital service are cause for concern. Or download the PDF of the article.

The Australian Government’s Digital Service Standard v2.0 is devised to support agencies to deliver simple and seamless digital services.

Equal access to sport information

Enthusiasm for sport is often mentioned as a very “Australian thing”. Television news, social media and online newspapers rarely go a day without mentioning one sport or another. But is this information provided in ways that everyone can enjoy and understand? Sierra Morabito wants to see equal access to sport information – there are people who would like to read about it but can’t.

Equal access to sport information means people need easy to read information on:

  • the rules to play sport
  • where they can play and join up
  • other ways to get involved
  • when and where to watch a game
  • stories about players
  • news about the favourite team
A woman wearing a yellow top with the number 14 on the back is holding a ball under her arm.

The examples above show how easy it is to leave people out without realising. Information about sport is not just reading stories – low literacy prevents participation. If people need to use a website their literacy skills are challenged even further.

Morabito’s advice is to provide hard copy information in Easy English and leave them in places where people go. Shopping centres, council buildings, and community centres are just three ideas. A contact phone number is essential – so much easier than emails.

Understanding sport rules

People with low literacy will worry about learning the rules if they cannot read them. Write the key points in Easy English – everyone likes a straightforward version. There is more on this topic in Morabito’s article.

Global Accessibility Awareness Day

People who can’t use the internet or complex digital tools are being left behind. This issue is often mentioned in our increasingly digital world, but is anyone taking notice? Everyone has the right to equal access to information and resources. However, this means providing information in different formats. According to Cathy Basterfield, we are talking about nearly two thirds of all Australian adults.

Information needs to be provided in different formats to suit different skill levels. It means designing for users who can’t: 

  • navigate two-factor authentication
  • understand how to use a one-time access code
  • read a letter or an email
Graphic of a man with glasses and a beard. He is leaning on the desk with his head in his had and looking very unhappy. His laptop is open on the desk.

And it also means making websites that work for all users – that is, those who can use it. More than 95% of high ranked websites don’t meet the Web Content Accessibility Guidelines – the global standard for people with disability. And that’s just their home page. 

A website is not accessible if a user has to click through six levels to find the information they need. Or if they have to navigate an intricate system, and deal with things that flash, blink or scroll. Add to that the people with low literacy skills and the number of excluded people starts to add up. 

See the article in Medium titled, Global Accessibility Awareness day. for more information on this topic.

Social media meme. Text across top. Think online means everyone? 1 in 4 Aussies are not connected. Text across bottom. Access Easy English www.readEE.com.au. Image in middle 3 people standing together with wifi symbol over their heads. 4th man in shadow working away with empty wifi image. Equal access to information?

Personal robots: what older people think

Are personal robots the next best thing for companionship for older people – is this what they want? A study carried out in the UK used three types of robot – abstract, pet, and human-like. Publicly available videos of the robots were used in the study.  As with all laboratory and simulated studies there is no guarantee that the results will play out in real life. Nevertheless, it offers a guide of older people’s attitudes to personal robots. 

In terms of companionship, older people liked the pet personal robot the most. The pet-like robot responds to human movement and sounds. Image of MiRo pet-like personal robot.

A white personal robot resembling a cat or dog with black ears and a red collar.

The participants were over the age of 60 years and living in the community, not residential care. The three types of robot were Afobot, MiRo, and Sanbot. Afobot is similar to Siri and Alexa in assisting with activities. MiRo is designed to interact at an emotional level and to respond to actions such as hand clapping and stroking. Sanbot is a human-like robot with a head, arms and a screen and uses face and voice recognition. 

Participants viewed publicly available videos of the three robots and then answered a questionnaire. The purpose of the study was to measure the attitudes of older people to the three types of personal robots. The researchers note that as the study participants were “young old”, attitudes might not be attributable to those 70 years and older. 

The researchers caution the results because participants did not interact with the robots face to face. This means they were not able to explore the robot’s behaviour and their own reactions. The study was conducted online towards the end of the COVID-19 pandemic.

The title of the study is, Measuring Older People’s Attitudes Towards Personal Robots.

From the abstract

It is important to have a way of measuring older people’s attitudes to personal robots and how they might support them. 249 older people in the UK  viewed videos of three different types of robots (abstract, pet, and humanoid). They rated their attitudes to each using a questionnaire.

Analysis revealed three components to attitudes to the personal robots, They were: Positive User Experience; Anxiety and Negative Usability; and Social Presence. There were significant differences between the three personal robots with the pet robot receiving the most positive attitudes.

These results help understand which robots may be useful in helping older people choose appropriate robots to support themselves.

Colour checker for images

Colour is used in may ways to communicate information. This is where a colour checker for images comes in handy. Maps and bar charts are everyday examples of using colour to differentiate one feature from another. Advertisements, and web pages use colour to attract the eye and convey messages. But what if some people can’t distinguish colour in the same way as the chart or web designer?

Colour vision deficiency (CVD), commonly called colour blindness, occurs in approximately 8% of the population.

Colour diagram showing the three different types of colour vision deficiency. Colour checkers for images.

Colour checkers and contrast checkers are not new with various apps available, mostly for websites. From the University of Glasgow comes Colour Quest designed for conveying statistical information in various chart forms. It’s a free application that tests histograms, bar charts, line charts, scatter charts, and box plots. However, it will test any jpg or png image.

Colour Quest shows how a chart or image looks for people with either one of two types of CVD: red-green vision deficiency (Protanomaly), and blue-yellow deficiency (Deuteranomaly). It’s rare to have both where colour becomes various shades of grey.

Screenshot of the heatmap mode of the colour checker.

Screenshot of the Colour Quest colour checker application showing the differences between red-green CVD and blue-yellow CVD

The Colour Quest application is easy to use and to explore the best colours to use from the standard palette. You can try any png or jpg image and experiment with colours chosen from the left hand bar to see how it works.

The National Eye Institute has more information about colour vision deficiency. See also previous posts on readability and CVD, and older adults and colour.

The title of the research paper is, Color Quest: An interactive tool for exploring color palettes and enhancing accessibility in data visualization.

From the abstract

The significance of color palette selection goes beyond aesthetics and scientific communication, encompassing accessibility for all, especially individuals with color vision deficiencies.

To address this challenge, we introduce “Color Quest,” an intuitive Shiny app that empowers users to explore color palettes for data visualization while considering inclusivity. The app allows users to visualize palettes across various types of plots and maps to see how they appear to individuals with color blindness.

Colour Quest enables users to visualize palettes on their own custom-uploaded images. It was developed using open-source standards. Color Quest aligns with accessibility discussions, and is a practical tool and platform for raising awareness about inclusive design.

Being open-source fosters transparency, community collaboration, and long-term sustainability. Color Quest’s practicality renders it indispensable for scientific domains, simplifying palette selection and promoting accessibility. Its impact extends beyond academia to diverse communication settings, harmonizing information dissemination, aesthetics and accessibility for more impactful scientific communication.

Emergency awareness and universal design

A smartphone with a map and wording of Fires Near Me. It is the app of the NSW Rural Fire Service. It helps with emergency awareness.

Why do some people appear unable to take in what is happening around them in an emergency? Being able to act quickly requires a good sense of the situation. However, not everyone has a sense of emergency awareness. Consequently they find decision-making difficult and fail to act appropriately. A Norwegian study has investigated a universal design approach to mitigate this lack of awareness.

In an emergency, sight, hearing, use of hands and ability to concentrate can all be impaired. Smoke, dust, cold, noise and paralysis from fear can affect anyone’s ability to think clearly. Smart phone apps are a good way of reaching people quickly with important information, but do they account for likely cognitive and physical changes?

The issues and solutions for “situational disability” are outlined in a technical paper from Norway. It raises our awareness that individuals are likely to behave in unexpected ways during a disaster. With an increased rate of climate-based disasters, and the move to digital information systems, this is a timely study. The underlying concern of how people respond is an important one. The paper shows that universal design principles can guide the way in compensating for a lack of emergency awareness.

The full title of the article is, Towards Situational Disability-aware Universally Designed Information Support Systems for Enhanced Situational Awareness.

Emergency Design: Designing as you go

A woman is sitting on the ground and is being helped by a person in protective clothing and a hi vis vest. The woman looks distressed.

Designing FOR an emergency IN an emergency requires a different design approach to existing tried and true methods. When urgency is the driver of design, processes and methods need a re-think. COVID-19 is a clear case of designing for an emergency during the emergency. So how can “designing-as-you-go” be done?

Designs for emergencies, such as wars or an earthquake, are usually devised before the event. Or they are designed after the event in preparation for future events. The COVID pandemic arrived without notice and few countries were prepared. Hence the need to design for the emergency while it is happening.

A different approach

A case study from Brazil shows how a totally different design approach was required. Rather than using standard methods the researchers took an organic approach to the problem. It was basically designing on the run. The process encouraged the inclusion of people who are often marginalised. While history tells us that Brazil is has not fared well during the pandemic, the study still has value for future situations.

Their approach is based on qualitative techniques. They relied on the knowledge of local people and processes of working together in a horizontal rather than hierarchical format. This approach also allowed participants to see how they could deal with the current situation as well as improvements for the longer term. 

“As a path, we point out the importance of identifying areas of convergence of interests, the creation of win-win policies and the daily encouragement of a culture of collaboration at the differing levels.”

The title of the paper is Design amid Emergency. It charts what they did, how they did it and what they learned from the process. Identifying areas of common interest and developing win-win policies to encourage a culture of collaboration was key. In summary, they found the co-creation design process the key to success. It can lead to improved quality of life in both the short and longer term. It also helps to embed resilience within the population. 

The government saw the value of co-design with citizens. It remains to be seen if they actually follow through on this networking approach to solving issues.

From the abstract

This article presents the process for the “Design of services under the COVID19 emergency social protection plan”. It was drawn up by a team of researchers and designers from Porto Alegre in collaboration with the Porto Alegre City Government.  The focus was on the provision of essential benefits to homeless and other vulnerable people during the pandemic.

The process was developed for the designers involved: without prior notice, within very short time frames and completely remotely, using only digital platforms. As such, the process was developed to respond to the emergency and amid the emergency. The objective of the article is to discuss how to design amid emergency.

The experience was guided by the methodological principles of action research and research through design. In addition to presenting the design results solutions aimed at the short, medium and long term. This article highlights the need to aim for the recognition of difference, the suggestion of alternative views, social innovation, the systemic transformation of society and sustainability.

Subtitles for slide shows

What if you could turn your slide notes into automatic subtitles during your presentation? That would be good for everyone. The advantage is that you can write out the presentation and then deliver it perfectly without having to use lots of text on your slides. As you give your talk you click through the subtitles (captions) in the same way as you click through your slides. Best part, this subtitles for slide shows tool is free from the Cambridge Inclusive Design Team.

The audience gets a better experience with the actual words, because there’s no reliance on speech recognition and no time delays.

Screenshot of the Cambridge PowerPoint slide ribbon showing the subtitles for slide shows option.

Presenting from pre-made subtitles is great for presenters who are prone to lots of ‘ums’ and ‘ers’. It’s also good for speakers who:

  1. Have to give a presentation in a language other than their native language
  2. Have a quiet voice, or substantial accent
  3. Need to customise the length of a presentation to an exact time slot
  4. Want to make a video of their presentation
  5. Have to deliver a presentation that was written by someone else
A young woman sits in an audience and is applauding the speaker.

How do the subtitles work?

The Cambridge Subtitles for PowerPoint tool splits the text in your slide notes into short subtitles and adds these to the slide as animated text boxes. The tool adds a new toolbar to your ribbon which adds subtitles to your slides from the slide notes. The tool is offered free until the end of 2024 and available separately for Windows and Mac. You can download from the links on their webpage.

This tool is now part of the Cambridge Inclusive Design Toolkit.

Creating an accessible online presence

Online shopping is here to stay and increasing rapidly. There’s lots of information about making a shopping site accessible. But people shop for more than goods – they shop for information too. So some of the ideas for shopping translate to information and service sites too. Here are some basic tips on creating an accessible online presence.

Anyone in charge of creating or maintaining a website should understand the basics of accessible design. It’s not just a tech person’s job.

A smartphone with graphics depicting a design problem being fixed.

A short article in SmartCompany magazine takes a business view of an inclusive shopping experience and lists seven things companies should do. Some of these points are well-known to many web designers and developers. When a website is difficult to navigate, people leave, they click away from the site as the video below shows.

Accessible online presence: key points

Web Content Accessibility Guidelines (WCAG): Regularly update your website to comply with WCAG standards. This includes text-background contrast, enabling keyboard navigation, and providing alternative text for images.

Responsive design: Ensure your website automatically adjusts to various screen sizes and resolutions to suit all devices, including smartphones, tablets and different computer screen sizes. 

Site navigation: Organising your site with a clear structure, clear headings and logical sitemap will improve navigability. Utilise Accessible Rich Internet Applications (ARIA) landmarks to help screen reader users navigate your site more effectively. Clear and consistent navigation aids users, especially those with cognitive differences, to understand their location within your site.

Enable customisation and ensure content accessibility: Include options for users to customise visual elements, like font sizes and colours, and consider integrating text-to-speech functionality for people with vision impairments. If you have audio and video content, provide captions and transcripts to aid users with hearing impairments. Avoid content that could affect users with photosensitive epilepsy and clearly label any content that could pose a risk.

Optimise customer service channels: Some users have difficulty communicating via traditional channels such as phone or text. Offer email, phone, video calls with sign language support and real-time chat, to accommodate diverse communication needs.

Checkout processes: Simplify the checkout process with clear instructions and error messages to minimise confusion and to enhance the user experience.

Test with users and commit to ongoing improvement: Conduct site testing with a diverse group of users, including people with various disabilities. View accessibility as a continuous effort. Regularly audit and update your site to keep pace with changing technology and standards.

The title of the article is, How to create an inclusive online shopping experience.

Other resources

This website has a section on ICT guidelines for practice. Here are just three items for quick reference.

Microsoft’s inclusive design toolkit.

Google spells out accessible, inclusive and usable.

Which font to use? All of them?

The Engineering Design Centre at the University of Cambridge has done a lot of work on product images and labelling. They claim that their design guidelines help increase sales by 29%.