“We need to do this for compliance, let’s figure out what to do and then we are done.” What you measure, is what you get and no more so than when standards ask for minimum compliance. It is the same in any field of design.However, the big tech companies claim they do much better than compliance these days. And it has more to do with company culture than teaching better design.Accessibility is a fundamental part of good design says Matt May from Adobe. He is an accessibility engineer and was part of bringing Adobe up to speed on this topic. He offers some tips for prioritising accessibility in a magazine article. They could apply to any design discipline:
Take the time to educate all teams on the elements of an accessible product. May ran a training to encourage all teams from design to product, engineering, and even sales, on how to think about and prioritize accessibility.
Introduce a diversity of users to the team to show how different people engage with the tech. Adobe hosts a speaker series where the company brings in a variety of users to highlight how they interact with tech.
Take a holistic approach to accessibility. Adobe’s teams integrate accessible design features in the planning phase to create a more fluid experience for all users.
Focus on what each team can do to improve accessibility, rather than making it all about the business value.
Writing “click here” to link to a web page or electronic document is intuitive for the writer. But not to all readers. This is particularly the case for people who use screen readers. Writing “click here” or “download here” requires the reader to make sense of the words before and after to get the context. This is workable when you can visually read the page. However, a screen reader is a machine and can’t do this for the user. It’s hard for a user navigating the page audibly if the link text isn’t clear. They can’t be sure where the link will take them. When a link has a focus the link text is announced by the screen reader. If it isn’t created clearly it can be difficult to understand. Link text is clear when it makes sense on its own away from other text. Once you know how a screen reader works, it makes more sense. It makes even more sense when you hear a screen reader working. Online newspapers, such as The Conversation, are good at using clear link text.CanAXESS blog has a seven minute video explaining why “click here” isn’t helpful and gives examples of how to avoid it. The key information is in the first five minutes and the last two relate to the WCAG guidelines which don’t cover this very well.
Websites that don’t work are very annoying. It’s hard to get the information you need when the site is slow to load or badly designed. Now Google Search is in the process of optimising for more intuitive, user-friendly page design in their searches. Perhaps designers could look no further than universal design. From next year Google Search will favour websites with great user experience (UX). It won’t just be looking for keywords – it will be looking for a good user experience. Google is one of the large companies that is also promoting web accessibility. So access features should be included in their user-friendly mix.The title of this short news item in FastCo is, Google Search will now favor websites with great UX.“As part of a new set of best practices, the company will start factoring user experience into its search results, as well as the top stories feature in mobile search. Google is no longer just optimizing for information that’s closest to your keywords, but optimizing for a more delightful web. Intuitive, user-friendly page design is about to become even more important.”
Alt-text is a description of an image that’s shown to people who for some reason can’t see the image. Alt-text mainly helps people with little or no vision, people who turn off images to save data, and search engines. So what should you write in Alt-text for buildings?
As more people are getting the hang of writing alt-text, we are seeing a little more finesse emerging. A recent blog post from Veroniiiica (not a typo) explains what to include when describing buildings and architecture.
The type of structure that is being shown, such as a house, church or monument.
For landmarks, mentioning the name of the structure is helpful, such as the Space Needle or a building at a specific university
The general size of the structure – is it a small house or large skyscraper?
The colour and material of the structure, which is especially helpful for historical structures
Any distinctive features
Any text or relevant signs in the image
More specific details about building might include:
The size of the structure, such as the height or number of storeys
The city or country the structure is located in
The scenery and time of day, if it alters the appearance of the structure such as a night view or a rainy day
Depending on the reading audience, you can include the name or description of the architectural style
However, this is not an exercise in prose so don’t try to include everything, but relate it to the accompanying text or purpose of the image. There is more information in the blog.
Make your product more usable by more people in less time. That’s a great aim, and it is the opening line in the IBM Equal Access Toolkit. With many websites remaining inaccessible, this toolkit assists web developers and designers increase accessibility. It comes with Accessibility Checkers and has reporting tools for accessibility conformance.
Non-tech people should also have a look at this Toolkit especially if they are in charge of contracting a web developer for their website. Or when they update their website.
There are five steps: Plan, Design, Develop, Verify, and Launch. The process inolves the whole team regardless of their level of expertise.
The Equal Access Checklist is where it gets technical and links to the WCAG2.0/2.1 Checkpoints. There are four principles underpinning the process.
1: Perceivable – Information and user interface components must be presentable to users in ways they can perceive.
2: Operable – User interface components and navigation must be operable.
3: Understandable – Information and the operation of user interface must be understandable.
4: Robust – Content must be robust enough so it can be interpreted reliably by a wide variety of user agents, including assistive technologies.
For an overview, G3ict has a media release explaining why this toolkit is needed. Accessibility is an issue that comes up in legal and policy discussions in many organisations. While many websites have improved their accessibility there is still a long way to go. It is worth noting that a new site might be fully accessible but as new material is uploaded, it isn’t always checked for accessibility over time.
When organisations decide to refresh their website they usually focus on factors such as positive brand imaging and deciding what information is the most important. So the idea of involving users at any point can be a bit scary. What if they want to change things? What if all our brand work is undone? Can we really afford the time to do it? The bottom line is that if you don’t involve users from the outset then your website will receive less traffic. Being willing to accept feedback, particularly on accessibility, gives all website visitors a good experience. And don’t assume your web designer has all this in hand. Very few home pages are accessible in spite of legislation requiring this.The W3C Web Accessibility Initiative has a toolkit to guide web designers AND organisations through the process of involving users. The toolkit includes a one minute videoof why designers should include users from the outset. The material is focused on users rather than technical aspects. It helps avoid some of the pitfalls and at the same time improve general usability for everyone.The toolkit is extensive and each section is downloadable separately. The title is, Involving users in Evaluation Web Accessibility.
Communicating effectively with customers is essential for any business or government service. And right now, online communication is taking centre stage.
The new guide for Online Meeting Accessibility is a supplement to theCustomer Communications Toolkit for Public Service. It takes you through the steps of planning and conducting an online meeting, and following up afterwards. The focus is on accessibility and inclusion with many helpful tips.
The Centre for Excellence in Universal Designhas two more toolkits for private and public entities. They are guides to effective and inclusive communication using a universal design approach.
Customer Engagement in Tourism Services Toolkit covers best practice guidance for customer engagement using case studies. The four sections cover business objectives, written communication, face to face, and web communication.
Customer Engagement in Energy Services provides best practice guidance for customer communication. In four parts it covers: written form, face to face, telephone and video.
Online learning is not new for many higher education students and teachers. Accessibility of online content is improving but there is still a way to go. Students with hearing loss are at a greater disadvantage than many others. Hearing loss is not something you only get as you age. Many young people aren’t even aware they have a hearing loss. An article in The Conversationdiscusses the issues and provides links to some resources.Students with hearing loss rarely speak up about it, so lecturers will never know who is missing out or how many are missing out. Regardless, all students learn better with captioning. There are some myths about the cost of captioning. Yes, before Google and YouTube developed Do-It-Yourself captioning, it was expensive to get videos captioned. But times have moved on. However, live captioning with a stenographer is another matter.The title of the article is, How to help students with a hearing impairment as courses move online. It has good, easy to do advice.If you want more tips on making sure everyone is included in videoconferences, have a look at the previous post, Videoconferencing: Zoom in to hear.
There are at least two reasons to make podcasts accessible. First, they reach more people, and second search engines like it. It’s the same reason why descriptions of images are important. Both reasons help grow your audience. A third reason is that transcripts help you to find the content at a later date. If you have transcripts for every show, you can search and reference what was discussed on your show at any point. In essence:
It’s the right thing to do People with disabilities benefit Other people benefit You benefit – Your content is indexed Your reach increases There may be legal requirements
The Podcast Accessibility website has more detail on the list above about making podcasts accessible and why it is important for everyone. It also has other useful information apart from transcripts. It’s an easy read.
Social factors influence how people with disability choose to use their technology. So they are sometimes disadvantaged because they don’t want to be “different”. Design for Social Accessibility is an approach that encourages designers to focus on social as well as functional factors in their designs.
Using a workshop method, researchers worked with designers to bring about a change in their attitudes, and to see the effectiveness of the Design for Social Accessibility approach. The results are published in Incorporating Social Factors in Accessible Design. It is a lengthy read because it includes quotes from workshop participants and the reporting is very thorough. They conclude that accessible design is within the reach of professional designers if given appropriate tools and resources. Designing technologies for people with disability does not exclude people without disability. The focus of this study is on people with vision impairment. However, the principles are applicable to the design of any product or place. The article is open source.
Abstract:Personal technologies are rarely designed to be accessible to disabled people, partly due to the perceived challenge of including disability in design. Through design workshops, we addressed this challenge by infusing user-centered design activities with Design for Social Accessibility—a perspective emphasizing social aspects of accessibility—to investigate how professional designers can leverage social factors to include accessibility in design. We focused on how professional designers incorporated Design for Social Accessibility’s three tenets: (1) to work with users with and without visual impairments; (2) to consider social and functional factors; (3) to employ tools—a framework and method cards—to raise awareness and prompt reflection on social aspects toward accessible design. We then interviewed designers about their workshop experiences. We found DSA to be an effective set of tools and strategies incorporating social/functional and non/disabled perspectives that helped designers create accessible design.
“We need to do this for compliance, let’s figure out what to do and then we are done.” What you measure, is what you get and no more so than when standards ask for minimum compliance. It is the same in any field of design.
However, the big tech companies claim they do much better than compliance these days. And it has more to do with company culture than teaching better design.
Accessibility is a fundamental part of good design says Matt May from Adobe. He is an accessibility engineer and was part of bringing Adobe up to speed on this topic. He offers some tips for prioritising accessibility in a magazine article. They could apply to any design discipline:
Writing “click here” to link to a web page or electronic document is intuitive for the writer. But not to all readers. This is particularly the case for people who use screen readers. Writing “click here” or “download here” requires the reader to make sense of the words before and after to get the context. This is workable when you can visually read the page. However, a screen reader is a machine and can’t do this for the user. 
Websites that don’t work are very annoying. It’s hard to get the information you need when the site is slow to load or badly designed. 
Alt-text is a description of an image that’s shown to people who for some reason can’t see the image. Alt-text mainly helps people with little or no vision, people who turn off images to save data, and search engines. So what should you write in Alt-text for buildings? 
Make your product more usable by more people in less time. That’s a great aim, and it is the opening line in the 
When organisations decide to refresh their website they usually focus on factors such as positive brand imaging and deciding what information is the most important. So the idea of involving users at any point can be a bit scary. What if they want to change things? What if all our brand work is undone? Can we really afford the time to do it? 
Communicating effectively with customers is essential for any business or government service. And right now, online communication is taking centre stage. 
Online learning is not new for many higher education students and teachers. Accessibility of online content is improving but there is still a way to go. Students with hearing loss are at a greater disadvantage than many others. Hearing loss is not something you only get as you age. Many young people aren’t even aware they have a hearing loss. An 
There are at least two reasons to make podcasts accessible. First, they reach more people, and second search engines like it. It’s the same reason why 
Social factors influence how people with disability choose to use their technology. So they are sometimes disadvantaged because they don’t want to be “different”.