Colour is often used in charts, maps and infographics, but what if you can’t see some colours? One in twelve men are colour blind, but not for all colours or the same colours. Infographics are becoming more popular as a means of explaining things. So choosing the best colours is to everyone’s advantage. Venngage website has an good guide and lots of tips on making charts more accessible. It shows the three types of colour blindness and compares them with normal vision. Different colour palettes are provided along with templates. The blog page includes links to other resources. Colour combinations to avoid include:
This toolkit about communicating with customers follows its own advice. The information is written in a straightforward way. Lots of graphics illustrate key points, and the information is very specific, such as when to write numbers as digits or as words. While the information might not be new to some, it serves as a good reviser of current practice. Designed for organisations but good for everyone.
The Customer Communications Toolkit for the Public Service – A Universal Design Approach has sections on written, verbal and digital communication. At 134 pages it is comprehensive. Each section has examples, tips, checklists and links to learn more. The intention of the toolkit is for public service planning, training and informing contractors. But of course, it works for anyone who is communicating with the public.
Barclays says the Inclusive Design Principles are about putting people first. It’s about designing for the needs of people with permanent, temporary, situational, or changing disabilities — all of us really. The posters are a good quick reference for web and app design professionals.
People who rely on screen readers or Braille displays like to use the internet in the same way as others. When it comes to images, this depends on remembering to use the alt-text feature to describe uploaded images. While many big websites do include alt-text, smaller ones often don’t – and there are a lot of bloggers. And social media is the biggest culprit.
There are applications designed to describe images, but they don’t do it accurately. The Chrome accessibility team at Google are working on this. The aim is to use machine learning to more accurately describe the millions of images that are yet to be described. The FastCo website has more information.
Applying alt-text to all your images means that screen readers don’t get the image filename or upload coding instead of something sensible. The added advantage is that when the image fails to load on, say, a phone, a sensible text appears instead of the image. Axess Lab has lots more information in a very readable format.
The Braille Institute of America has won the Fast Company Graphic Design Awardfor developing a font suitable for people with low vision – as well as everyone else. On first glance it doesn’t look much different to other sans serif fonts. But the tweaks make a difference to legibility and comprehension. The title of the font is Atkinson Hyperlegible. People who are blind early in life will likely use Braille. But those who lose their sight later in life probably won’t. New technologies are available to this larger group that enable them to retain their independence in everyday activities. The style and size of font is part of the Braille Institute of America staying relevant as the world changes.
Previous posts have explained how screen readers work, but not the amazing things that happen to people who use them. With free screen reading software by NV Access, screen readers are now available to all who need them. This software is so successful that it’s been translated into 50 languages. This means people in developing countries can also join in everyday activities, study and get a job. The video is 12 minutes, but worth the watch because you see the value of why all websites, web pages, and document uploads should be suitable for screen readers. It’s not just about doing “good works” – it’s about expanding your employee base and customer base. Besides, our obligations under the UN Conventionrequire it. NV Access is a charity with a great story to tell.
In marketing terms, the packaging is part of the product. The package shape, colour and brand are important in enticing consumers to buy. But all too often we have to get a sharp knife, a pair of scissors and wrestle with the packaging in order to get to the product inside. Microsoft has come up with a nice solution to packaging their Xbox Adaptive Controller – a gamepad for people who might not have use of their limbs. Good thinking – no good having a nicely designed accessible product that you can’t get out of the box! The video below shows the simple but effective design. There is another video on the FastCompany website or see the engadget website. Package designers take note.
Anyone interested in optimal colours for web and phone might be interested in a project that came out of a colour matching game app. The game is based on colour perception. Feedback data showed designers how people perceive colour. With the help of academics they began to analyse the data in meaningful ways. Preliminary analysis indicates there is a variation across countries. For example, Norwegians were better at colour matching than Saudi Arabians. Singaporeans struggled to identify greens, and Scandinavians did best with red-purple hues. Research papers are to follow which could lead to more inclusive colour choices. The article concludes,
“But the fruits of the project live on in open source. A generic version of Jose’s tools to query the Specimen dataset are hosted here on github. My greatest hope is other researchers find and make use of what was gathered, and that other designers and engineers consider leveraging play in unexpected ways”.
An excellent resource from Ontario, Canada on accessible graphic design. It’s everything you wanted to know but didn’t know how to ask. Graphic design covers creative design, visual communications, applied design and technology sectors. So the guide covers typography, digital media, web accessibility, Office documents, accessible PDFs, print design, environmental graphic design, colour selection and more. It’s written for an easy read and has a logical structure. At the end is a list of publications, links to websites and tools to help.
Six different posters help designers make online services accessible in government and elsewhere. They cover low vision, deaf and hard of hearing, dyslexia, motor disabilities, people with autism and users of screen readers. The posters are simple and this is what makes them effective. Basically they act as visual prompts to designers rather than offering technical know-how. You can download each of the postersfrom the UK Government website. There’s other useful information and links too. Also available in 17 languages.