The potential of accessible tourism in Australia

Header slide on accessible tourism showing a woman in a wheelchair bending down to feed a wallaby.
Photo courtesy Travability Images. http://travabilityimages.com.au

There’s a lot of potential for accessible tourism in Australia, and everyone stands to win, both operators and travellers. The business case has been well researched over many years and in different countries.  However, the data are not convincing many tourism operators to re-think their business model. 

Nicole Healy’s presentation at UD2021 Conference covered the facts and figures. Tourism Research Australia commissioned a research project which involved Victorian and Queensland governments. Nicole listed the research objectives which included: 

      • The size of the market and drivers and barriers
      • Needs of travellers with disability and their companions
      • The best communication channels 
      • The best ways to support businesses and explore opportunities

The results

The results show the potential of accessible tourism to be in the billions of dollars representing 10% of the total domestic spend. And that’s only for those who are willing to travel. Many others say it is all too hard. 

Travellers with and without disability choose trips for the same reasons. Eating out and visiting family or friends are top of the list for both groups. Sightseeing, pubs, clubs, and shopping are all popular. Going to the beach was not high on the list for people with disability. 

Lack of awareness of what’s on offer and not knowing what to expect were barriers to travel. Attitudes of tourism operators and staff was not encouraging either. Higher costs for people with disability were an issue as well as not enough accessible rooms.

Travellers with disability want to see better staff training and more practical information. Better access to toilets, public transport and airports were also important. More detail is available in Nicole’s presentation slides and the data report. You can download the executive summary of the Victorian and Queensland report.

Victoria has a kit to help businesses, and Queensland has their own guide to inclusive tourism

A separate website, Accessible Victoria has specific information and more links. And one specifically for Melbourne also has brief information and more links. 

There is more about inclusive tourism in the travel and tourism section of this website.

Local Government and Accessible Housing

Exterior of a modern single level home.Local government rarely gets pro-active about accessible housing or Specialist Disability Accommodation (SDA). But the City of Whittlesea bucked the trend. This local government area is one of the fastest growing communities in Victoria. It also has a significant population of residents with a disability, most of whom are ineligible for SDA housing. Consequently, action was needed for mainstream accessible housing.

The Disability Housing Project was established as part of Council’s commitment to inclusion. The project identified the level of demand for both accessible and SDA housing. This information was then used to inform policy and strategic action. 

The slide shows the five elements of the project.
Slide showing five elements of the housing project

Rosie Beaumont and Linda Martin-Chew tell their story of venturing into the emerging disability housing market in their presentation at the UD2021 Conference. Council wanted to explore opportunities to progress commitment to accessible and affordable housing. They involved disability advocates, housing developers, strategic and social planners and residents with disability in the project. Developers keen to get into the SDA market were not going to solve the need for accessible housing overall. This was especially the case in the rental sector. 

The end result was better industry engagement to promote housing that benefits the whole community. It is an example of joining the dots between the niche of specialist housing and mainstream housing. 

There is more detail in the published extended abstract, “From Niche to Mainstream: Local government and the specialist disability housing sector”. 

Editor’s Note: Rosie and Linda were clearly passionate about the topic in their presentation. Whittlesea was one of only four councils that joined the campaign for mandated access features in all new housing.

 

Inclusive Towns Project

Page of website for Inclusive Towns Project.
Inclusive Towns webpage for employment

The Inclusive Towns Project was a collaborative affair between Bendigo City and Lodden Shire Councils. It focused on local businesses to show how being inclusive makes economic sense. The aim was to show that improving the accessibility increased their customer base. 

Nikki Williams’ presentation at UD2021 Conference had some interesting statistics. One third of complaints to the Victorian Human Rights Commission were about disability. One third of these were about employment, and another third about goods and services. Consequently, the aim of the project was to tackle equal access to goods and services and employment. 

A project officer, admin support, and six casual staff with disability were appointed to run the project. It was the role of the casual staff to visit businesses and collect information about their accessibility. They followed up with an action plan and then a review. 

One of the key barriers to overcome was previous poor experience with Council. They also had to overcome lack of understanding of disability in terms of employment and customers. Many businesses thought it would be expensive to make changes. 

Feedback showed that solutions were easier to to implement than first thought. Businesses saw good outcomes from small changes and enjoyed positive feedback from customers. 

The end result of the project is a website with information for businesses and the value of being inclusive. It also has a lot of resources.

The project also saw change both in the community and within Council. The need to build capacity with staff to understand disability better was key. 

Nikki Williams’ explains the project well in her presentation along with her conference abstract. 

 

Speaking fluent universal design

Head and shoulders of Stefano Scalzo.
Stefano Scalzo Executive General Manager Planning and Development

Stefano Scalzo was speaking fluent universal design at the UD2021 Conference. In his keynote address he showcased what the Victorian Government is doing to progress universal design in state projects. Stefano gave practical examples of how universal design has been applied in real life, to real buildings for real people. 

Stefano Scalzo is the Executive General Manager, Planning and Development with the Victorian Government. Their universal design approach is based on their Universal Design Charter, which is: 

      • Equity
      • Respect
      • Participation
      • Sustainability
      • Responsibility
      • Awareness
      • Collaboration

This is not a building code compliance approach: it’s a human rights perspective and putting people first. 

Universal Design Charter slide with 7 elements
The 7 elements of the Universal Design Charter

It’s part of the tender process

The Government’s commitment is not just a policy – it is action. Their procurement process asks prospective tenderers to tell them how they will achieve universal design. And they are promoting a culture of inclusion where universal design is integrated at the beginning of every project. 

Stefano explained more about the tender process and then showed us several examples of buildings that met their charter. He added that we are really just beginning and there is so much more to learn. And he challenged us to keep the conversation going. Specifically he asked delegates to commit to the conversation by:

      • Taking this back to your Director
      • Presenting to your team
      • Forming an advisory group
      • Redrafting the design
      • Listening – really listening – to someone with lived experience
      • Adopting a charter
      • Adjusting your process
      • Thinking beyond accessibility – to participation, safety, welcome
      • Going beyond compliance 
      • Delivering more than a minimum standard. 

It was wonderful to hear a government representative speaking fluent universal design. This is the kind of leadership we all need in Australia if we are to become truly inclusive. 

Slide says How will you keep this conversation going?Stefano shared his slides and his speech notes which have a lot more detail about the work they are doing in Victoria.

Michael Walker’s presentation expanded on aspects of this presentation. Victoria is clearly committed to inclusion and universal design.

What is Easy Read and who needs it?

page from Access Easy English on COVID. Writing for readers.
  Example of Easy English

Easy Read is a good example of how less is more. But conveying messages in fewer words is more difficult than writing more words. Easy Read is for people with low levels of literacy. It’s mostly used for essential information such as health alerts and legal terms and conditions. Writing with minimal words is a skillset of its own. It’s not easy. But it does make you think about what you really need or want to say.

Proficient readers can use Easy Read versions to get the take-home message quickly and easily. That’s also why it’s universal design – it’s for everyone. However, Easy Read is not the same as Easy English – the example in the image. It has even fewer words and focuses on actions not just information. Cathy Basterfield says that Easy Read is not simple enough for some people and explains this in a simple poster analysing the difference

Easy Read not the same as plain English or plain language. Complex documents such as research reports are beginning to include a plain language summary. However, these require an average level of literacy. They are usually presented as a paragraph or a list of sentences in dot points. Easy English drills down further to the key words and concepts. The techniques include:

      • a lot of white space
      • directly relevant illustrations (not photos) to convey the meaning of the text
      • short words and sentences
      • minimal punctuation
      • positive phrasing
      • bullets to separate items in a list. 

Editors can learn from Easy English

The Chartered Institute of Editing and Proofreading blog has a more detailed article. It summarises Cathy Basterfield’s presentation at their annual conference. She shows how editorial professionals can learn from Easy English. 

Blog writer, Anna Baildon, said she learned a lot from the session and had her assumptions challenged. She said she could see “the links to plain English but it goes further”. The headlines she remembers are:

      • It’s hard to write in Easy English
      • Access to written information should not be a reading test. It should be enabling
      • Unpacking the language so the meaning becomes accessible.
      • Access to information is a right. ‘Access’ means that a person reads, understands and knows what they can do.

The Chartered Institute of Editing and Proofreading has a guide to Editing in Plain English

Many people need it

More than 40% of the population has low literacy skills. In some remote parts of Australia and in institutions it is higher than this. There are several reasons why so many Australians need information in easy to understand formats:

– acquired disabilities
– lifelong disabilities
– poor educational outcomes
– psychiatric or mental illness
– dyslexia
– early school leavers
– older people
– different cultural backgrounds
– hearing impaired and/or people from the Deaf community

Accessibility and universal design needs to be considered at the outset of any project, not as an afterthought. Information formats such as brochures and websites are no exception. Some important government documents include an Easy Read version, but this is still rare. 

Cathy Basterfield has pioneered much of the work on Easy English in Australia. People with high level literacy skills can grasp the key points with little effort. And there are times when people with good literacy skills need help. For example, the stress of a court hearing can temporarily affect one’s reading skills and level of understanding. 

Cathy Basterfield presented a paper on this topic at the Australian Universal Design Conference, UD2021. There is a related post on choice of typeface or font for easy reading. Cathy has an Easy English blogsite that explains more. She did a lot of work for COVID-19 too. 

There is an Easy Read version of the UN Convention on the Rights of Persons with Disabilities.  The Bumpy Road website is a good example of Cathy’s work for interacting with the justice system. 

Interoception: A universal design approach

Interoception is an internal sensory system where you notice physical and emotional cues. Most people develop this system and gain awareness of their internal cues as they grow up. But not everyone does. Dr Emma Goodall’s workshop, Interoception: A universal design approach, enlightened us and linked it to universal design in learning (UDL).

Emma explained how poor awareness or misinterpretation of our internal body state, like feeling thirsty or hot, makes it difficult to regulate our emotions and behaviour. Then she took us through some interoception activities so that we were all able to notice our own bodies.

One of the slides showing atypical interoception and difficulty noticing body signals, and difficulty interpreting them.
One of Emma Goodall’s slides showing atypical interoception.

After understanding the theory and having a practice, we were able to consider interoception in our own lives and apply it in other settings. It is particularly useful for teachers of school children who have difficulty learning. Emma explained how students and teachers are more engaged at school and there are fewer suspensions and exclusions. 

Emma made the point that when children and young people have not yet developed interoception skills they will struggle with their emotions and with social interactions. Even just being around others may be difficult for them to manage. This will, of course, affect their ability to learn in and out of school.

Presentation slides and paper

The slides from Emma’s presentation give an overview of interoception and how it applies to children and young people. The title of her presentation is, Interoception as a universal design for learning strategy to support well-being and engagement in learning in education for all children and young people.

There is more in Emma’s published paper where she explains how educators, families and other professionals can implement interoception activities. Other contexts where it is useful is the justice system, mental health and aged care. 

Emma has more resources and information on the Positive Partnerships website

Post by Dr Emily Steel

Standard for accessible standards

Emily Steel pointing to the 11 Goals of the Guide on the presentation slide.All standards should ensure they meet the goals of the UN Convention on the Rights of Persons with Disabilities. So there is a Standard for developing Standards documents to be inclusive, accessible and universally designed. ISO Guide 71 shows how to do this. On day two of UD2021 Conference, Emily Steel explained how the international Standard for accessible Standards documents. 

The international standard has done all the thinking for us. The document guides standards committees as they write and update standards for their specific industry or profession. It is also useful for any committee developing guides or standards for accessibility and universal design. So, we don’t have to re-invent the wheel. 

The Guide’s use of the the term “accessibility” relates closely to universal design. “The extent to which products, systems, services, environments and facilities can be used by people from a population with the widest range of characteristics and capabilities to achieve a specified goal in a specified context of use”. 

ISO Guide 71 Accessibility Goals

The Guide has two main parts. The first describes user needs and 11 accessibility goals. These are similar to the 8 Goals of Universal Design. The second describes human characteristics and abilities, and design considerations. 

      1. Suitability for the widest range of users
      2. Conformity with user expectations
      3. Support for individualisation
      4. Approachability
      5. Perceivability
      6. Understandability
      7. Controllability
      8. Usability
      9. Error tolerance
      10. Equitable use
      11. Compatibility with other systems. 

Guide 71 was adapted by the European standards authority and is titled, CEN-CENELEC Guide 6. It is basically the same information. You can see a previous post about this document. 

There is also an Accessibility Masterlist by Gregg Vanderheiden. It’s a collaborative resource for understanding access features in digital applications. Also worth a look.

 

Ageism, Attitudes and Stereotypes

Are you ageist? Probably. Front cover of the Ageist Britain report from SunLife. Ageism, attitudes and stereotypes. An article in The Guardian reports on a survey that found one third of British people admit they have discriminated against others because of their age. The SunLife report, Ageist Britain, highlights casual ageism and the impact it has on everyone. But it is ingrained in everyday language. It seems younger people think that life after 50 must be ‘downhill all the way’. But such attitudes infiltrate all parts of everyday life. That’s how older people are excluded from employment, harassed on public transport, and even when shopping. 

Language can demean and depress. “Old fart”, “little old lady”, “bitter old man” and “old hag” were, researchers found, the most used ageist phrases on social media. Four thousand people in the UK were surveyed. Thousands of tweets and blogposts were also analysed for discriminatory and ageist language. And that’s without journalists using the term “the elderly” for anyone aged over 65.

Ageism, attitudes and stereotypes

Do we deploy so-called positive stereotypes of older people as a means to combat ageism and ageist attitudes? If we say older people make more loyal and reliable employees, what does that say about younger people? But are these stereotypes valid? Philip Taylor discussed these important issues about ageism, attitudes, stereotypes and work.

Two men are working on a construction site. One is holding a circular saw which has just cut through a large timber board. Are they a stereotype? Probably not. Ageism attitudes and stereotypes.
Working at any age – no need for stereotypes

 

Professor Taylor’s keynote presentation at UD2021 was thought provoking. It challenged almost everyone in the room to re-think their concepts about ageism and work. It seems there are more complaints related to age by younger people. He asked, is there such a thing as ageism or are there other factors that discriminate?  And how does this work with concepts of equity and diversity?

Then there are the contradictions related to age: The Federal Government wanting everyone to work until age 70, yet National Seniors are proposing older people should make way for younger people and retire early. 

Blue background with white text. Title slide from Taylor's presentation about ageing, attitudes and stereotypes.Here’s a quote from one of the slides, “The very arguments for employing older workers put forward in business cases concerning commitment, loyalty and experience risk confirming broader societal perceptions that they are of the past and thus, less able to meet the demands of modern workplaces” (Roberts, 2006).

There is a greater variation in job performance between people of the same age than between people of different ages. Professor Taylor’s presentation slides have a good amount of text to get the key points of his presentation. Maybe it is time for a product recall on advocacy for older people. 

Ageism is bad for your health

An older woman's pair of hands. A common ageist and patronising image of an older person.
A common ageist image. Why not her face?

We have to stop ageism at the older end of the age spectrum. Why? Because it’s killing us. The World Health Organization, says older people who hold negative views about their own ageing will live 7.5 years less than people with positive attitudes. So where do these negative views come from? Everywhere it seems. Ageism is bad for your health because ageing is framed as a negative experience. 

An article in the Sydney Morning Herald reports on this phenomenon. Ageist comments, such as “silly old duck” or “they are useless with technology” are socially accepted. Calling someone an “old dear” is not a term of endearment. Language matters because it is an expression of how we think. Ageism is yet to be properly recognised as damaging, unlike racism and sexism.  But we must be careful with the term ageism.

Ageism is always referred to as an older age issue. However, it is not. Anyone of any age can be subject to ageism. In Europe, the only region with data on all age groups, younger people report more age discrimination than other age groups. Philip Taylor has more to say on this in his UD2021 presentation. 

Ageism affects everyone. Children are brought up in a culture of age stereotypes that guide their behaviours towards people of different ages. They also learn how to perceive themselves at various stages of life. 

The WHO says that ageism is everywhere – in our institutions and relationships to ourselves. For example:

    • Policies that support healthcare rationing by age,
    • Practices that limit younger people’s opportunities to contribute to decision-making in the workplace
    • Patronising behaviour used between older and younger people
    • Self-limiting behaviour based on our own ideas of what a certain age can or cannot do. 

Is ageism really a problem?

It’s not just about older people either. This section from the WHO website on ageism says:

Two women sit on a bird nest swing depicting a positive image of older people.
Two older women on a bird nest swing. A more positive image.

“Age is one of the first things we notice about other people. However, age is often used to categorize and divide people in ways that lead to harm, disadvantage and injustice and erode solidarity across generations. This is ageism: the stereotypes (how we think), prejudice (how we feel) and discrimination (how we act) towards others or ourselves based on age.

Ageism is pervasive, affects people of all ages from childhood onwards and has serious and far-reaching consequences for people’s health, well-being and human rights. Ageism can be found within institutions, in interactions between people and within ourselves. Globally, 1 in 2 people are ageist against older people and in Europe, younger people report more perceived ageism than other age groups.”

A universal design approach to all building types: A guide

Front cover of the guide.What does it mean to take a universal design approach to designing all building types? In a nutshell, it means designing for as many people as possible. It’s not a one-size-fits-all approach either, although some say it is. 

The concept of universal design has come a long way from its roots in barrier-free-design. It covers everything from tangible objects to customer service. 

A guide from the Centre for Excellence in Universal Design covers all types of public buildings: offices, transport, retail, shopping centres, restaurants and bars, museums, galleries, libraries, entertainment centres, religious buildings, hotels, outdoor areas, parks and historic sites. The whole guide takes a universal design approach to all aspects of building design and across all types of buildings. It’s a very detailed guide, but the sections have clear subheadings. The section on housing was updated in 2023.

The Building for Everyone guide contains checklists for each section and pictures show some of the design issues arising. This is a comprehensive publication and brings together all building types together in one place. This makes it a good resource for local authorities that need to join the dots between all buildings in their community. It is also useful for planners and designers involved in one or more of the building types. 

Also, have a look at Designing Homes with Dementia in Mind. 

 

European universal design standard

Front cover of the Design for All standard.Universal design is a design thinking process so a universal design standard is a contradiction in terms. Standards are fixed where universal design is a continuous improvement process. However, where designers cannot grasp the concept of an inclusive thinking process, a set of design directions is needed. Hence a new European universal design standard for products, goods and services. The standard sets out requirements and recommendations for extending the customer base for products and services. It’s for organisations that design and manufacture products and/or provide services. The aim is to ensure products and services are available to the widest range of users possible. Diverse user needs, characteristics, capabilities and preferences area all covered. It is based on processes of user involvement and building on accessibility knowledge. The standard can also be used for complying with legislation and to advance corporate social responsibility.  The standard was developed by Ireland’s National Disability Authority that houses the Centre for Excellence in Universal Design. The document has the title “design for all” which is a recognised European term, but notes that universal design, barrier-free-design and transgenerational design are the same thing.  Design for All – Accessibility following a Design for All approach in products, goods and services – Extending the range of users can be purchased from the standards authority There is a media release explaining a little more.