Ageism, Attitudes and Stereotypes

Are you ageist? Probably. Front cover of the Ageist Britain report from SunLife. Ageism, attitudes and stereotypes. An article in The Guardian reports on a survey that found one third of British people admit they have discriminated against others because of their age. The SunLife report, Ageist Britain, highlights casual ageism and the impact it has on everyone. But it is ingrained in everyday language. It seems younger people think that life after 50 must be ‘downhill all the way’. But such attitudes infiltrate all parts of everyday life. That’s how older people are excluded from employment, harassed on public transport, and even when shopping. 

Language can demean and depress. “Old fart”, “little old lady”, “bitter old man” and “old hag” were, researchers found, the most used ageist phrases on social media. Four thousand people in the UK were surveyed. Thousands of tweets and blogposts were also analysed for discriminatory and ageist language. And that’s without journalists using the term “the elderly” for anyone aged over 65.

Ageism, attitudes and stereotypes

Do we deploy so-called positive stereotypes of older people as a means to combat ageism and ageist attitudes? If we say older people make more loyal and reliable employees, what does that say about younger people? But are these stereotypes valid? Philip Taylor discussed these important issues about ageism, attitudes, stereotypes and work.

Two men are working on a construction site. One is holding a circular saw which has just cut through a large timber board. Are they a stereotype? Probably not. Ageism attitudes and stereotypes.
Working at any age – no need for stereotypes

 

Professor Taylor’s keynote presentation at UD2021 was thought provoking. It challenged almost everyone in the room to re-think their concepts about ageism and work. It seems there are more complaints related to age by younger people. He asked, is there such a thing as ageism or are there other factors that discriminate?  And how does this work with concepts of equity and diversity?

Then there are the contradictions related to age: The Federal Government wanting everyone to work until age 70, yet National Seniors are proposing older people should make way for younger people and retire early. 

Blue background with white text. Title slide from Taylor's presentation about ageing, attitudes and stereotypes.Here’s a quote from one of the slides, “The very arguments for employing older workers put forward in business cases concerning commitment, loyalty and experience risk confirming broader societal perceptions that they are of the past and thus, less able to meet the demands of modern workplaces” (Roberts, 2006).

There is a greater variation in job performance between people of the same age than between people of different ages. Professor Taylor’s presentation slides have a good amount of text to get the key points of his presentation. Maybe it is time for a product recall on advocacy for older people. 

Ageism is bad for your health

An older woman's pair of hands. A common ageist and patronising image of an older person.
A common ageist image. Why not her face?

We have to stop ageism at the older end of the age spectrum. Why? Because it’s killing us. The World Health Organization, says older people who hold negative views about their own ageing will live 7.5 years less than people with positive attitudes. So where do these negative views come from? Everywhere it seems. Ageism is bad for your health because ageing is framed as a negative experience. 

An article in the Sydney Morning Herald reports on this phenomenon. Ageist comments, such as “silly old duck” or “they are useless with technology” are socially accepted. Calling someone an “old dear” is not a term of endearment. Language matters because it is an expression of how we think. Ageism is yet to be properly recognised as damaging, unlike racism and sexism.  But we must be careful with the term ageism.

Ageism is always referred to as an older age issue. However, it is not. Anyone of any age can be subject to ageism. In Europe, the only region with data on all age groups, younger people report more age discrimination than other age groups. Philip Taylor has more to say on this in his UD2021 presentation. 

Ageism affects everyone. Children are brought up in a culture of age stereotypes that guide their behaviours towards people of different ages. They also learn how to perceive themselves at various stages of life. 

The WHO says that ageism is everywhere – in our institutions and relationships to ourselves. For example:

    • Policies that support healthcare rationing by age,
    • Practices that limit younger people’s opportunities to contribute to decision-making in the workplace
    • Patronising behaviour used between older and younger people
    • Self-limiting behaviour based on our own ideas of what a certain age can or cannot do. 

Is ageism really a problem?

It’s not just about older people either. This section from the WHO website on ageism says:

Two women sit on a bird nest swing depicting a positive image of older people.
Two older women on a bird nest swing. A more positive image.

“Age is one of the first things we notice about other people. However, age is often used to categorize and divide people in ways that lead to harm, disadvantage and injustice and erode solidarity across generations. This is ageism: the stereotypes (how we think), prejudice (how we feel) and discrimination (how we act) towards others or ourselves based on age.

Ageism is pervasive, affects people of all ages from childhood onwards and has serious and far-reaching consequences for people’s health, well-being and human rights. Ageism can be found within institutions, in interactions between people and within ourselves. Globally, 1 in 2 people are ageist against older people and in Europe, younger people report more perceived ageism than other age groups.”

A universal design approach to all building types: A guide

Front cover of the guide.What does it mean to take a universal design approach to designing all building types? In a nutshell, it means designing for as many people as possible. It’s not a one-size-fits-all approach either, although some say it is. 

The concept of universal design has come a long way from its roots in barrier-free-design. It covers everything from tangible objects to customer service. 

A guide from the Centre for Excellence in Universal Design covers all types of public buildings: offices, transport, retail, shopping centres, restaurants and bars, museums, galleries, libraries, entertainment centres, religious buildings, hotels, outdoor areas, parks and historic sites. The whole guide takes a universal design approach to all aspects of building design and across all types of buildings. It’s a very detailed guide, but the sections have clear subheadings. The section on housing was updated in 2023.

The Building for Everyone guide contains checklists for each section and pictures show some of the design issues arising. This is a comprehensive publication and brings together all building types together in one place. This makes it a good resource for local authorities that need to join the dots between all buildings in their community. It is also useful for planners and designers involved in one or more of the building types. 

Also, have a look at Designing Homes with Dementia in Mind. 

 

Festivals and markets for everyone

Events, festivals and markets need to plan for inclusion.Organisers of festivals, markets and events need to think about accessibility and inclusion in their planning. Ordering an accessible Portaloo doesn’t suddenly make the event accessible. The layout of stalls and entertainment areas also need to be considered. 

Lee Wilson makes a plea to organisers of festivals and markets for more inclusive thinking in his post on Linked In. He gives an overview of things to think about and that includes emergency procedures. Information should also be accessible, particularly to people who do not read English well, or have low vision. Auslan interpreters and audio describers make festivals and events enjoyable for people who are deaf or blind. There are several good resources on making events inclusive:

Accessible Events Checklist from the WA Government

Accessible Events Guide from Meetings and Events Australia

Event Accessibility Checklist from Australian Network on Disability (AND)

The City of Sydney’s Vivid Festivals have a high level of accessibility which is planned from the outset. 

 

European universal design standard

Front cover of the Design for All standard.Universal design is a design thinking process so a universal design standard is a contradiction in terms. Standards are fixed where universal design is a continuous improvement process. However, where designers cannot grasp the concept of an inclusive thinking process, a set of design directions is needed. Hence a new European universal design standard for products, goods and services.

The standard sets out requirements and recommendations for extending the customer base for products and services. It’s for organisations that design and manufacture products and/or provide services. The aim is to ensure products and services are available to the widest range of users possible.

Diverse user needs, characteristics, capabilities and preferences area all covered. It is based on processes of user involvement and building on accessibility knowledge. The standard can also be used for complying with legislation and to advance corporate social responsibility. 

The standard was developed by Ireland’s National Disability Authority that houses the Centre for Excellence in Universal Design. The document has the title “design for all” which is a recognised European term, but notes that universal design, barrier-free-design and transgenerational design are the same thing. 

Design for All – Accessibility following a Design for All approach in products, goods and services – Extending the range of users can be purchased from the standards authority

There is a media release explaining a little more. 

Personas for digital technology

12 Faces representing the 12 personas.There’s nothing like asking potential users what they think of a new product. Even better if you involve them in the design process. But sometimes it’s not possible and designers resort to personas. This is often the case in digital technology. The Inclusive Design Toolkit has a suite of 12 personas representing a broad view of potential users. Each one has a story to tell about their lifestyle and their connection to technology.

Many factors affect digital exclusion: prior experience, competence, motivation and general attitude about technology. The personas highlight these factors to make it easier for designers to be inclusive. Each persona has a description of their lifestyle, competency with technology, and physical and sensory capabilities. 

The online resource is part of the Inclusive Design Toolkit with the option to download a PDF. You can take a deeper dive into the personas as a family set. This takes personas one step further by introducing family interactions. The Inclusive Design Toolkit also has an exclusion calculator that estimates the number of people unable to use a product or service. 

Cover of the book Inclusive design toolkitThe Inclusive Design Toolkit is based on thorough research over more than ten years. The personas were produced as part of a project to improve the inclusivity of railway journeys. 

The team wrote a conference paper about using personas for product development. They assessed the task of carrying a tray of food across a cafe, taking into account how using mobility aids restricts hand use. The title of the paper is, Evaluating inclusivity using quantitative personas. The full paper is available by request from ResearchGate. 

 

Microsoft renews commitment to accessibility

Microsoft icons for wheelchair users, cognition, signing and mobility. Microsoft commitment to accessibility.The ‘disability divide’ is only set to get wider. So it’s good news that Microsoft plans to to be more accessible and inclusive. That includes their workforce culture as well as accessible technologies described in their Inclusive Design Toolkit. Microsoft’s commitment to accessibility includes people with disability in their action plans.

According to an article in an IT industry magazine, Microsoft plans to increase training and recruitment of people with disability. It plans to use industry collaboration and recruitment across GitHub, LinkedIn and Microsoft Learn communities. Suppliers are another group they are targeting for creating a culture of accessibility.

A black and white graphic of stick people in various states of being.In 2019 Microsoft produced an Inclusive Design Toolkit.  Their key advice is to recognise exclusion, solve for one and extend to many, and learn from diversity. You can download the toolkit in sections. it has case studies and videos.

The magazine article is titled, Microsoft pledges to bridge ‘disability divide’ with renewed commitment to disability, has more detail about the use of AI in software. 

Good that companies that promote inclusive products and services are realising they need an inclusive workforce. 

Heavenly stairways the safe way

A man sits on the stairs in a home. The stairs are timber but there are no handrails only glass sides. The stairway is open to the living area.There is much to think about when designing and fitting stairs in a home, whether a new home or a renovation. Denver architect Doug Walters has 12 tips for safer stairways in his web article, “Beautiful Hazard”. Home stairway design should be both good looking and safe. The article uses photos to illustrate points.

There is a link to some elegant solutions. I note that nothing is said about extending the handrail to the final tread in some examples.

An article on stairway design using architecture magazine pictures, researchers found the lack of handrails occurred most often. The article includes several photographs and a list of the missing safety features. Available on ReseachGate

The Australian Human Rights Commission produced a document in 2008, “The Good, The Bad and the Ugly”, and it focuses on stairways and the placement of tactiles, handrails, and contrasting nosings – a good reference guide on what not to do.

UD2021: Published papers for the conference

Header image for the conference.Griffith University supported the 4th Australian Universal Design Conference held in Melbourne by publishing full papers and extended abstracts. See the links below for access.

Community-based studios for enhancing students’ awareness of universal design principles. Hing-Wah Chau.

Universal design in housing: Reporting on Australia’s obligations to the UNCRPD. Note: The presentation updated delegates on the latest information about the recent change to the National Construction Code. Margaret Ward (ANUHD) and Hugh Bartram (Victorian Government).

From niche to mainstream: local government and the specialist disability housing sector. Linda Martin-Chew and Rosie Beaumont. 

Thriving at School: How interoception is helping children and young people in learning everyday. Emma Goodall (workshop).

Universal Design and Communication Access. Georgia Burn.

Achieving visual contrast in built, transport and information environments for everyone, everywhere, everyday. Penny Galbraith. 

Mobility Scooters in the Wild: Users’ Resilience and Innovation. Theresa Harada.

Understanding the Differences between Universal Design and Inclusive Design implementation: The Case of an Indonesian Public Library. Gunawan Tanuwidjaja (Poster).

Accessible Events: A multi-dimensional Approach to Temporary Universal Design. Tina Merk.

Everyone, everywhere, everyday: A case for expanding universal design to public toilets. Katherine Webber. 

Reframing Universal Design: Creating Short Videos for Inclusion. Janice Rieger (workshop). 

*Designing with the Digital Divide to Design Technology for All. Jenna Mikus. 

Faith is wearing a white shirt. She has a mix of grey and dark hair and is smiling at the camera.

The papers were launched at the CUDA Transportation webinar in October 2020 by Dr Faith Valencia-Forrester, Griffith University. 

*Published May 2021.

Inclusive Playspaces: An evaluation tool

A small boy sits in a basket swing. He is smiling as a woman is pushing the swing.Inclusive playspaces for all the family often means moving away from a “design by the catalogue” approach.  Some manufacturers of ready-made “plonk-down” equipment are recognising this change. But an inclusive playspace is much more than the equipment. So, how will you know if the design is inclusive and accessible? An evaluation tool for inclusive playspace designers is therefore welcome.

From the UK comes the Play Parks Evaluation Tool. Accessibility is often evaluated independently from the play experience. The tool is designed to overcome this as It integrates inclusive design and the value of play. The following factors underpin the tool:

Accessibility: non-play aspects (parking, pathways, seating); through the objective evaluation of provision.
Usability: play equipment design supporting use by individuals with differing levels of ability, encompassing Universal Design and focusing on an individual’s subjective evaluation of their experience.
Inclusion: environments that can be used by as many individuals as possible on as many occasions as possible.
Play types: physical, imaginative, or cognitive play, plus sensations including speed, rotation, and tactile experiences.

The article about the development of the tool covers the issues in depth. The tool consists of an infographic depicting a wheel with 16 spokes, one for each aspect of play. The aim is to fill in as many spokes as possible on any given site. It’s about moving from a position of viewing ‘general’ and ‘special’ features separately to a holistic approach. The tool is useful for developing new and existing sites. 

Graphic for the Playspace Evaluation Tool.
The Evaluation Tool wheel

The title of the article is, Developing an integrated approach to the evaluation of outdoor play settings: rethinking the position of play value. 

Abstract

Local play parks are key spaces within children’s geographies providing opportunities for physical activity, socialisation and a connection with their local community. The design of these key neighbourhood facilities influences their use; extending beyond accessibility and installation of equipment when seeking to create a location with usability for all.

This paper reports on the development of an evaluation tool, which supports the review and development processes linked to play parks. The Play Park Evaluation Tool (PPET), which is evidence-based in content and developed with a multi-disciplinary approach drawing on disciplines from the Built Environment and Health Sciences (occupational therapy), considers key areas contributing to the accessibility and usability of play parks.

Aspects evaluated include non-play features such as surface finish and seating, recognising the relevance of these in creating accessible, usable spaces for play. This alongside assessment of installed play equipment to evaluate the breadth of play options available and how these meet the needs of children and young people with varying abilities or needs.

The paper describes PPET’s creation, the revision process undertaken, and its subsequent use across three stages of a play park’s development. Key to achieving facilities with high play value is the provision of a varied play experience. To support this the evaluation of play types offered is integrated within the tool.

This in-depth appraisal is supported by the creation of an infographic illustrating the resulting data and provides a method by which this information is presented in an accessible form. This visual representation contributing to the decision-making process undertaken by those responsible for the provision of play parks.

Accessible Eco Homes

Front cover of report.Can homes be both eco-friendly and accessible? If not, it means people with disability and older people are excluded from the benefits of an eco-home. Part M of the UK building regulations require a level threshold and a downstairs toilet. The Lifetime Home standard provides for more flexibility for adaptation. Accessible eco homes are possible with the help of designers 

A study by Amita Bhakta found the following issues with the eco home movement:

    • Sustainability has overridden accessibility in sustainable communities in the UK.
    • Disability requires greater understanding that it is more than mobility impairment. 
    • Space beyond the home should be included in the meaning of home.
    • Top-down policy is not enough – co-design is required.
    • Planners, architects and builders in eco-housing do not consider bodily differences.

The title of the report available from Academia.edu is Accessibility in Sustainable Communities. It includes a discussion about whether sustainable communities should cater for all needs. But Bhakta points out that sustainable communities cannot regard themselves as progressive if they are exclusive. The report concludes with a model for inclusive sustainable communities. See abstract below. 

There is a similar article, Making space for disability in eco-homes and eco-communities. The eco-home movement in the UK is underpinned by collaborative and communal housing and living. The aim of the movement is to minimise environmental impact and to be socially progressive. 

From the abstract

We use three eco-communities in England to explore how their eco-houses and wider community spaces accommodate the complex disability of hypotonic Cerebral Palsy.

We used site visits, video footage spatial mapping, observations, survey and interviews that show little attention has be paid to making eco-houses accessible. There are four ways to interrogate accessibility in eco-communities: understanding legislation, thresholds, dexterity and mobility.

Three factors emerged: ecological living is not designed for disabled people; disabled access was only considered in relation to the house and its thresholds and not to the much broader space of the home; and eco-communities need to be spaces of diverse interaction.