Better tourism business through better design

CEUD Site-LogoThe Centre for Excellence in Universal Design in Ireland has a great toolkit on improving tourism business by applying the principles of universal design. The video below shows four case studies that reduced their complaints and increased their sales by following the advice in the toolkit.  You can see more on the toolkit page of the CEUD website. There is also an Irish Standard, I.S.373 “Universal Design for Customer Engagement in Tourism Services” available from SAI Global. There does not seem to be an Australian equivalent.


A ride for all – tree tops crazy rider

tree tops crazy riderTree Tops Crazy Rider offers fun for all ages and abilities. The video link shows people having fun. The ride, which is located on the Central Coast, is accessible inasmuch as it can be in a natural environment. The information below the video link provides details on how people with disability can participate. The main website provides the general details including costs and opening times. Go to the Crazy Rider section and scroll down for the information about the accessible ride available on the Central Coast. 

The site states, “The Crazy Riders are accessible to people with a wide range of physical, sensory and mental abilities, including people who use wheelchairs. Our professional team members provide expert assistance with equipment and safety requirements. Should you have any questions prior to booking or your visit, please email or phone us”.


Accessible tourism: dreams for the future

bridge smIn this guest editorial to a special edition of Journal of Tourism Futures, Eleni Michopoulou, Simon Darcy, Ivor Ambrose and Dimitros Buhalis, discuss the evolving field of accessible tourism in Accessible tourism futures: the world we
dream to live in and the opportunities
we hope to have. This academic paper examines the issues from the position of rights, economics, and universal design:

“This special issue was designed to examine the future dimensions of the intersection of disability and tourism in the emerging field of accessible tourism. The special issue explores theoretical approaches, foundations and issues in the study of accessible tourism from a futures perspective. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice, set within a dynamic social context. The field is interdisciplinary, multidisciplinary and transdisciplinary, and is influenced by geography, ageing and disability studies, economics, public policy, psychology, law, architecture, construction sciences, technology and marketing. Past research has attempted to view, explain and unpack the inherent complexities (Darcy, 2010) within accessible tourism through a variety of lenses, including human rights, critical tourism, embodiment, customer segmentation and universal design (UD), to name a few (see Buhalis and Darcy, 2011; Buhalis et al., 2012).”


Universal Design in Tourism – Put the kettle on!

UD-logo-200x200Edited transcript from live captioning of John Evernden‘s presentation.

Synopsis: John outlines some of the simple things that can make travel and touring more inclusive and convenient for everyone, and how simple things such as being able to fit the electric jug under the tap at the hand basin are important considerations for everyone.

John Evernden Presentation transcript PDF

John Evernden Presentation transcript Word

John Evernden Slideshow PDF 4MB


Gearing up for inclusive tourism in Australia

UD-logo-200x200Edited transcript from live captioning of Bill Forrester’s presentation: Utilising Universal Design on “Soft Infrastructure” for Competitive Advantage and Greater Economic Returns

Synopsis: This presentation explains the importance of customer service in tourism, and that many tourists now, and in the future, will have a disability and many more will be ageing. Gearing up as in industry in Australia has been slow and there are missed opportunities. Bill Forrester uses examples from overseas to show how we can improve the design of tourism opportunities.

Bill Forrester Presentation transcript PDF

Bill Forrester Presentation transcript Word

Bill Forrester Slideshow PDF 6MB